Some things you just can't experience through a screen. You can watch a hundred TikToks about a fragrance, read every review, and still not know the most important thing — how it feels when the scent is actually on your skin. That's why we're bringing the Parallel Experience to you, in person.
On Saturday, July 18th, the Parallel Family is taking over Elm & Bain in downtown Greensboro for the first installment of The Scent Mixer Series — an afternoon of fragrance, community, and Parallel moments. Find your scent. Find your energy, in person.
What Is the Scent Mixer Series?
The Scent Mixer Series is an immersive fragrance experience by Parallel Fragrances — part scent discovery, part community celebration. It's five hours of everything we're about: high-quality fragrance you can actually try before you buy, small businesses getting their shine, live talent setting the energy, and the kind of connection you can only get face to face.
If you've ever wanted to smell our full lineup side by side — from 1997 to Black Butter to Marshmallow — this is the day to do it. No guessing from a product page. Just you, the oils, and the one that makes you say "that's it."
Craft Your Own Signature Scent
Here's the part we're most excited about: at the Scent Mixer, you won't just find a fragrance — you can craft your own signature scent. This is your chance to get hands-on with fragrance the way our team does, blending until you land on something that's parallel to who you are. Whether you lean warm and sweet, clean and fresh, or bold enough to turn heads from across the room, you'll leave with a scent story that's yours.
Never mixed a fragrance before? Perfect. That's the point. Our team will be right there with you, and there's no wrong answer — only your answer.
More Than Fragrance
The Scent Mixer Series is also about celebrating the people who make the culture move. Expect:
- Local vendors — fashion and apparel brands, local labels, vintage pieces, and accessories
- Artists & creators — handmade art, candles, and craft from makers in our community
- Live talent — music, spoken word, and DJs keeping the energy right from 2 to 7
Come for the fragrance, stay for the vibe. This is what "We Look Good, Smell Great, To Feel Amazing" looks like in real life.
The Details
| What | The Info |
|---|---|
| Date | Saturday, July 18th |
| Time | 2:00 PM – 7:00 PM |
| Location | Elm & Bain — 620B South Elm Street, Greensboro, NC 27406 |
| Tickets | Available now on Eventbrite |
| Refunds | Up to 7 days before the event |
Get your tickets on Eventbrite →
Vendors, Performers & Volunteers — We Want You
We're making room for the people who make the city move. If you're a clothing brand, an artist or maker, a musician, a spoken word artist, a DJ — or you just want to be part of the team that brings this day to life — we want to hear from you.
Spots are limited. Apply here through our Vendor & Talent Application — or reach out through our events page and tell us what you do.
Why Greensboro?
Because Greensboro is home. Parallel Fragrances has roots in New York City, Buffalo, and Greensboro, North Carolina — and our vision has always been bigger than shipping boxes. We're building a brand you can find in your city, at your events, in your community. The Scent Mixer Series is the next step: taking the Parallel Experience from your doorstep to your downtown.
And it's called a series for a reason. This is the first one — pull up and be part of it from day one.
Can't Make It?
We still got you. Explore our men's, women's, and unisex collections online — and keep an eye on the blog and our socials, because the Scent Mixer Series is just getting started.
See you July 18th, Parallel Family. Come find your scent — and leave with your signature.
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